Scale assortment across borders without surprising the shopper

A brand that controls its storefront also controls the promise it makes at checkout. That is an advantage — and a liability — once parcels start crossing customs territories.

Typical starting point

You sell from one site. International orders exist, but duties are a surprise, size charts are domestic, and support explains Incoterms in email. Marketing wants more countries; operations wants fewer.

What we usually configure first

1. Two or three destinations with enough volume to learn from.
2. Landed-price or duty-estimate checkout, chosen as policy.
3. Catalogue variants for SKUs that generate returns.
4. A fulfillment rule that stops a service the destination cannot clear.

Checkout module →